Free business recovery Training and Resources

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Michigan Works! of Berrien, Cass, Van specializes in educating, training, and employing individuals of all ages. They work with local businesses to find out what keeps them up at night and help them tackle the most pressing challenges they may face, including attracting and retaining talent. If you are an employer in Southwest Michigan looking to hire individuals or if you simply want to provide additional resources to your team, visit our website.  The Michigan Works! website is regularly updated with local hiring events, mobile food pantry stops, training events, and more!

Berrien County and surrounding area organizations are providing education, training, and advice to businesses and nonprofit organizations on how to overcome the aftereffects of the COVID-19 pandemic.  All programming is detailed below and features subject-matter experts on a range of topics that will provide businesses with best management practices and key information on how to operate effectively now and post pandemic. The Fundamentals of Marketing workshops listed below will be held at Cornerstone Alliance.

Fundamentals of Marketing

In this course, participants will review their business strategic marketing plan and consider how to incorporate it into today's competitive environment. You will learn:. 

1. Importance of your business brand.
2. Colors, font, imagery, etc.
3. How to effectively market during a pandemic.      

Register in advance: 

 https://docs.google.com/forms/d/e/1FAIpQLSe7J6rhEU-Mez5aHTNfXITYsNEgZeitiSXxJqwcFyRrqzwhig/viewform 

Logo Design

This hands-on course will pair participants with a professional graphic designer, who will provide creative assistance in the design of a logo for your brand. At the end of the course, participants will receive ownership rights over the logo files. A few things to create or prepare before the workshop:

1. Create a Pinterest Board with logo ideas you like.
2. Think about colors you would like to associate with your logo and brand.
3. *Required* Logo Questionnaire.      

Register in advance: 

 https://docs.google.com/forms/d/e/1FAIpQLSe7J6rhEU-Mez5aHTNfXITYsNEgZeitiSXxJqwcFyRrqzwhig/viewform 

Online Presence

Have you ever wondered how search engines such as Google determine the order that web pages appear in their search results for a given query? Do you want to learn how to boost your company's ranking so that it appears at or near the top of the query page? This course will help you get there by providing an understanding of such digital marketing techniques as: Search Engine Marketing (SEO), Google My Business and Google Reviews. We will gently touch on the importance of websites including e-commerce. This will be an open discussion with information links provided.

1. If you have a laptop available, please bring it with you. If not, Cornerstone Alliance will have some available.
2. Create a Gmail account through google.com. If you already have one please have your login information handy.
3. Usernames and Passwords to login into Facebook and/or Instagram.

Register in advance: 

 https://docs.google.com/forms/d/e/1FAIpQLSe7J6rhEU-Mez5aHTNfXITYsNEgZeitiSXxJqwcFyRrqzwhig/viewform